Companies like Apple and Microsoft have, for years, created attractive, high-powered hardware with 8GB of memory in it, most egregiously in $1,000-and-up putative "pro" computers like last year's $1,599 M3 MacBook Pro or the Surface Pro 9. This meant that, for the kinds of power users and professionals drawn to these machines, that their starting prices were effectively mirages
To meet the requirements for Copilot+ label and the marketing push behind it, PCs must have a recent high-end processor, at least 16GB of memory, and at least 256GB of storage. ... Apple's face-turn on the RAM question—its first bump to the Mac's base amount of RAM in 12 years—didn't come tied to any specific feature. ... Whatever the reason, something that had been a flat $200 upgrade to any Mac for years and years was suddenly included in the base price, lowering the prices for all other RAM upgrades by $200 as well.
lol