Attention is my most valuable asset. Begging, screaming, demanding my limited resources are phone calls, text messages, emails, in-app alerts, billboards, mailers, flyers, guys holding big cardboard arrows and dancing on street corners. Things constantly grab my attention. I cling to sanity only by instantly judging the thing's worth. Only things with merit are allowed past my defenses and into my brain. So, when you've got a message for me, how do you get me to actually absorb it? Read more.